How long has it been since you found out what is being said about your company online? Your customers’ opinions matter. They are the source of your profits.
Using this information to your best advantage will ensure that you are able to make smarter business decisions. Being aware of your competition and the benefits they use to sell their similar products, reveal a multitude of indispensable information. Using benefits not being promoted by competitors gives you a USP. Monitoring on an ongoing basis and anticipating future behavior is a wise move. Google Alerts is one option but there are others too. Social media can fill in some data gaps. Go for a combination and cover off all angles.
Try tracking ‘mentions’ and find out who is talking about you. Increasing the conversations about your brand and understanding the positive vs negative comments will distinguish you from your competitors. This is a key way to measure brand awareness.
Start today and keep yourself up to date. Expand your knowledge about your industry sector and how you could influence it.
4 easy steps to improve your profitability and it’s FREE!
- Undertake online searches to research your competitors. Google Alerts and social media sites are a must! Then stay one step ahead!
- Sign up for competitors newsletters
- Ask your customers what they like about you
- Ask your suppliers (but they may not tell you)!
And that is just part of the story. There’s more! How would you like to improve your marketing impact? Discover the amazing potential of’ brand monitoring’. You can follow conversations about your brand, enabling you to respond when necessary. It can also help you generate leads and new customers. In turn, retaining them and keeping them loyal to you. Now reap the benefits!
Leverage these opportunities and your brand will positively speak for itself!